墨尔本大学 课程目录

This subject introduces graduate research students to the practical issues and expectations of designing and executing a research project in management and marketing. Topics include: The nature of the research process and key decisions made in designing and executing a project The ‘practicalities’ of conducting research, including how to identify, analyse and synthesise published research findings, developing research questions and designing studies Managing potential ethical issues in conducting organisation-based and marketing research and writing up a transparent and effective methods section

This subject provides both the conceptual frameworks and practical illustrations of business analysis techniques including decision trees, simulation and optimisation. These frameworks will be applied to various decisions faced by organisations, with applications in the areas of entrepreneurship, strategy, operations, marketing and finance.

This subject is aimed at students in research graduate programs. The subject introduces students to advanced inferential techniques used in management and marketing research. Topics will include but not limited to regression models, critical assumptions, mediation and moderation, limited dependent variables, panel data, endogeneity, instrumental variable estimation. This subject will include opportunities to apply one or more of these techniques in a research project using specialised computer software called STATA.

课程介绍： 本课程介绍用于识别和建模业务流程的主流方法和技术，从而设计和分析支持此类流程的信息系统。 学生还将获得开展这些活动所需的软件工具经验。 该课程位于信息系统硕士课程的下级核心中，但对于希望学习流程驱动型业务设计和分析的任何人来说都是有价值的。

This course introduces and demonstrates how marketing theory and practice is used on the internet. Particular attention is given to techniques unique to the world wide web environment, and practice enhanced by the social networked nature of the internet. The focus of this course covers online consumer behaviour, internet strategy (including business models), internet marketing communications, and analytics.

Strategic marketing builds on the concepts and skills learned in other marketing subjects. The subject presents an opportunity for students to learn, examine and apply strategic marketing decision processes with the goals of establishing, maintaining, or improving the firm’s competitive advantage. Topics include: strategic analysis (ie.external analysis, competitor analysis, market analysis, product portfolio analysis, environmental analysis and dealing with strategic uncertainty, internal analysis), alternative business strategies (ie. differentiation strategies, growth strategies, strategies in declining and hostile markets), implementation and the planning process.

课程定位 ENGR10006（Engineering Modelling and Design）是墨尔本大学工程学院的课程。 核心内容 官方 overview 重点说明：通过真实工程项目的建模与设计流程训练学生，把问题定义、方案构建与设计验证连成完整链路。

ELEN20005 聚焦电气网络的基础建模与分析，覆盖电荷、电流、电势、Kirchhoff 定律、LTI 一端口、DC/AC 网络分析、简单 RC/RL 暂态以及运放电路，并配套仿真工具和基础实验训练。课程目标是把电路理论、模拟工具与实验验证连成一条线，建立后续电气与电子工程课程的基础。

课程主题包括外汇市场的概念，运作和术语； 国际投资决策； 处理外汇敞口的来源和方法； 政治风险； 以及跨国企业组织中的国际筹资机制和决策。